We wanted a simple tool. So we built one.
The Unbrokn story: why we built the platform, what we wanted to avoid, and how we ship the next features with the coaches using it.
Why we built this.
It started with a problem we experienced directly. Managing a coaching business with the tools out there is either too expensive, too complex, or both. Monthly plans at €80, €100, €150 for platforms with far more features than you ever use. And on the athlete side, an experience that often leaves something to be desired.
So we built what we wanted to use. Something simple, with the essentials done well, pleasant on both sides, and free.
What we tried to avoid.
We cut everything that exists just to justify a price or fill a feature list. The idea is that when you open Unbrokn, you find what you're looking for without having to look. No three-level menus, no settings nobody understands.
And you had to be able to test without commitment. 14 days free, no card, then a transparent rate from €19/month based on the size of your activity.
A long way from clay tablets
What's next?
We build as we go, with the coaches using the platform. Automatic percentage calculations, voice messaging, weekly check-ins, installment payments, sRPE training load and ACWR ratio: all of that came from real feedback, not a roadmap decided upfront.
We're a small team, so if you have an idea or a problem you can write to us directly. We'll get back to you.
And if you run competitions, check out Throwdown.live, the sister project we're building for organizers of functional fitness events (CrossFit®) and hybrid races (Hyrox® simulation).